FAQ

Below are a few of the most commonly asked questions about paintings being offered by Blair Russell. If you have a question not shown below please contact us.

How many shares can I purchase of this painting?

There are a total of 1,000,000 shares available.  An individual buyer can purchases as many shares of the painting as they would like.  Once 100% of the shares have been sold no more will be available for sale.  The shares each represent a small ownership in the physical painting.

What happens after I purchase ownership shares?

When you purchase shares in this painting the total amount of available shares will be immediately reduced by the quantity you have purchased.  You will then be assigned a unique shareholder number matched to the email address used during your purchase.

Your shareholder number will show the total volume of shares you own on the ownership page of our website.

What happens if I purchase additional shares on a future date?

As long as you use the same email address during the purchase process the additional shares will automatically be allocated to your previous shareholder number.  If a new email address is used during your order a new shareholder number will then be provided to you.  Ownership shares are attached directly to an email account.

How is the Market Cap of the painting determined?

The artist has set a market cap for this painting based on its size.  The total market cap is priced on a per sq. inch basis.  Painting #1 is 30″ x 40″ (1200 sq. inches) and is priced at $1,000,000 USD per sq. inch ($1,000,000 x 1200 sq. inches = $1,200,000,000 Market Cap).

How many shares are required to own 1% of the painting?

Every 1% of ownership in the painting is equivalent to 10,000 shares.

Can the physical painting be sold before all shares are sold?

Yes.  If the physical painting is sold (exited) before all shares are sold the total proceeds will be divided evenly to shareholders on a per share basis.

Note:  In order for the physical painting to be sold there must be at least 100 individual shareholders and at least 51% of owners must agree to the sale.

Can the painting be sold below its total Market Cap Value?

Yes.  If the painting is sold below its market cap value each shareholder would be compensated equally based on the amount of shares owned.

For example a sale @ $1,200,000 with 500 shares sold and 995,000 shares outstanding would net each shareholder the following:

$1,200,000/500 = $2400 per share compensation

Who decides if and when the painting can be sold?

Once there are at least 100 individual shareholders the physical painting can be sold if 51% of owners ore more agree to the sale terms.

When a serious offer for the physical painting is received that would provide a measurable return to each shareholder, owners will be polled to decide if the offer should be accepted.

Is there a physical painting available?

Yes.  This is a physical painting that has been created by the artist.

Can the painting be viewed in person?

Yes.  Any shareholder will be allowed to view the physical painting in person if they so desire.  Please make an appointment with the artist directly to arrange a viewing.  The painting is currently located in the Miami, Florida area.  Please contact us if you would like to arrange a viewing of the physical artwork.

Will the painting ever appear in a Public Institution or a Museum?

We are currently in talks with several well known Museums that may consider showing the painting in public.  If this occurs a notice will be sent out to all current shareholders.

Where did you get the idea for this project?

I have always been both an entrepreneur and an artist. This idea came to me when realizing that many other asset classes are now available to be purchased in individual pieces/shares.  Selling shares of each artwork will enable a large volume of people to purchase a piece of artwork that will likely rise in value over time.  The entire project will operate similar to investors buying shares in a company.

Can I resell or transfer my shares to another party?

Yes. You can resell or transfer your shares to another party but in order to do so you must first notify us of the sale.  If the new owner is not a current shareholder they will simply take over your current shareholder account.  If they are a current shareholder the shares will simply be transferred to their shareholder number and your existing shareholder account will be deleted.

Where are you based?

I currently live in the vibrant art scene of South Florida. I am originally from Toronto, Canada but have lived in the USA since 2014.

Which medium do you prefer to paint in?

I began my career as an oil painter and ever since have stuck to this as a preferred medium.  There is something about the texture of oil painting I believe is unmatched in the art world.

Will other paintings be offered?

Yes.  Several other numbered paintings have already been created and may be offered over time.