Many people assume that being an artist is simple: create the work, and somehow a gallery or collector will magically appear and take care of the rest. While that may be true for a small number of artists, it certainly isn’t the reality for most. There are many of us who are just as entrepreneurial as we are creative.
At university, although I graduated with a Bachelor of Arts, many of my courses were rooted in business—micro and macroeconomics, finance, information technology, and related fields. Being deeply immersed in both the artistic and business worlds has had a profound impact on how I approach my career. It has shaped not only how I present my work, but how I think about longevity, sustainability, and growth as an artist.
Today, artists must wear far more hats if they want to stand out in a world where millions of creatives are showcasing their work online. Talent alone is no longer enough. Visibility, strategy, and consistency matter just as much as what’s happening in the studio.
As much as I am an artist, I am equally an entrepreneur at heart. I am constantly thinking about unconventional and thoughtful ways to reach new audiences and introduce people to my work. In 2026, it’s no longer realistic to rely solely on a gallery to promote an artist’s career. While galleries still serve an important role—offering validation, introductions to museum opportunities, and access to public exhibitions—artists must understand that the direction and reach of their careers ultimately rest in their own hands.
Each year, I make a conscious effort to spend more time ensuring that the right people hear about my work. This includes art advisors, museum directors, curators, gallerists, and, of course, private collectors. Being noticed is often enough to plant the seed. A potential collector may not purchase immediately—sometimes it takes years—but becoming part of the conversation is the real objective.
Often, someone encountering my work for the first time will take a brief look. If it resonates, they may inquire about availability or ask to be informed when new pieces are released. More often than not, however, they simply take note—adding my name to their mental rolodex. It’s usually later, through conversations with other collectors, advisors, or gallerists, that my name resurfaces. That renewed familiarity often leads back to a serious interest in acquiring a piece.
The point I’m making is simple: art is built on connections. As artists, it’s critical to form meaningful relationships throughout the art world. Over time, your name begins to circulate more frequently, and those conversations can eventually lead to a sale—or the beginning of a long-term relationship with a collector who truly believes in your work.
Every conversation matters. Every phone call, email, or introduction has the potential to evolve into something lasting. That is the true goal of my outreach efforts. Making the connection is often just the first step in a much deeper and more meaningful relationship between artist and collector.
— Blair